Is Alia ACTUALLY Worth It? An Honest Review of the List Growth Tool for Klaviyo Users

Introduction

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Growing an email list for an e-commerce brand in 2024 is tough, and it’s only getting harder as more stores emerge. With so many tools available, how do you know which one will actually help grow your business versus being just another tool that fails to deliver on its promise?

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If you're looking to improve list growth and increase new subscriber conversions, you've likely come across Alia. Alia is marketed as an advanced email and SMS list growth tool that creates personalized popup experiences to help businesses build stronger relationships with their customers.

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We tested Alia to see if it lives up to the hype, analyzing its ROI and impact on list growth, so you don’t have to. In this blog, we’ll break down Alia’s pros, cons, pricing, and who it’s best suited for, helping you decide if it’s the right tool for your e-commerce brand.

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What is Alia?

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Alia is a list growth tool focused on creating personalized onboarding journeys to turn new subscribers into loyal customers. Seamlessly integrating with Klaviyo, Alia enhances your ability to capture zero-party data through educational content, quizzes, and personalized messaging. This collected data is then used to build highly segmented email campaigns, create tailored welcome flows, and better understand your audience.

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Key Features:

• Data Collection: Through quizzes, surveys, and personalized forms, Alia captures valuable zero-party data, allowing you to segment subscribers and tailor your email campaigns.
• Data Visualization: All the metrics you need to understand the impact of your list growth efforts, all under one roof. From sales driven and lead to customer conversion rate, to email sign up rate and % of completion, you have everything you need to make an informed decision on your next steps
• Ease of Use: With done-for-you onboarding and an intuitive interface, Alia is easy to set up and manage within Klaviyo, even for non-technical users.

Alia vs. Klaviyo’s Native Tools

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Klaviyo users may wonder if Alia is necessary, given that Klaviyo has a fairly advanced form builder for email and SMS list growth. Klaviyo’s popup tool allows users to build customizable forms with features like advanced targeting, the ability to add more steps to collect additional information, and A/B testing to optimize conversions. It’s a powerful feature, especially for brands that have the time and resources to build, test, and monitor their popups.

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How Alia Enhances Klaviyo

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While Klaviyo’s native form builder is robust, Alia takes it a step further by offering a done-for-you solution that is even more feature-packed. One of the major benefits of Alia is that it saves time and resources. Instead of having to build, test, and monitor forms manually, Alia’s team handles the entire buildout process for you. They take care of creating optimized popup forms tailored to your brand, freeing up your time so you can focus on other aspects of your email marketing strategy.

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• Time Savings: Alia handles the buildout and monitoring of your forms, saving you the time and effort involved in creating, testing, and managing them.
• Expert Optimization: With Alia, you can trust that your forms are being designed and optimized by experts, ensuring higher performance from the start.
• Advanced Analytics: Alia provides a visualized dashboard with advanced metrics, such as signup conversion rates, helping you monitor and optimize the performance of your popups with ease. This advanced reporting gives you clear insights into how your forms are performing without needing to manually analyze raw data.

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Who is Alia For?

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Not every business will benefit from Alia. Here’s a look at who should (and shouldn’t) consider using it.

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Best For:

• DTC Brands Looking to Optimize for New Conversions: Alia is ideal for brands that want their email list to scale with their brand and optimize key metrics like sign-up rate and lead conversion rate.
• Brands Collecting Zero-Party Data: If your marketing strategy could benefit from gathering zero-party data on your customers to better serve them through a more personalized, handheld onboarding experience or finding hooks for your paid media strategy, Alia simplifies this process.
• Klaviyo Users with Large Audiences: If your email list is growing rapidly and you want to optimize how you engage subscribers from the start, Alia can help create a lasting impression.

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Not Ideal For:

• Low-Revenue Brands: If your brand is under $50,000 per month, Alia may not be the right fit for you.
• Brands with Low Site Traffic: If your site only gets under 3,000 sessions per month, you may not see the cost as worth the ROI.

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The Pros and Cons of Alia

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Like any platform, Alia comes with pros and cons.

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Pros:

• Engaging, personalized onboarding experiences.
• Seamless integration with Klaviyo for advanced segmentation.
• Effective zero-party data collection for tailored campaigns.
• User-friendly setup and interface.

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Cons:

• May be unnecessary for small or simple email strategies.
• Pricing can add up for brands with larger lists.
• Some setup is required to fully integrate with existing Klaviyo flows.

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Pricing and Value

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Is Alia worth the investment? Let’s dive into the pricing structure and the value it provides.

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Pricing Breakdown

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Alia offers a free trial, making it easy to get started. Paid plans begin at $49/month and scale based on your level of support needed and number of monthly site visitors.

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Is It Worth It?

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When testing Alia for our brands, we saw increases in list growth of 39%+ and lead conversion rates as high as 29%, averaging around 14% across 60 days. Now, this may vary brand to brand, but overall, our experience—from onboarding to execution, to follow-up and follow-through—has been incredible. I personally would recommend Alia to any brand doing $50,000/month+ all day long. The experience, paired with their free trial, makes this an absolute slam dunk.

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Conclusion: Is Alia Worth It?

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Alia is a powerful tool for brands looking to grow their list and engage subscribers through personalized, data-driven email strategies. If your e-commerce brand relies on quizzes, forms, and segmented campaigns, Alia can be the missing piece to help take your Klaviyo game to the next level. But, for smaller brands or those with simpler email needs, Klaviyo’s native tools may do just fine.

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If you’re trying to find new ways to collect net-new subscribers with attention-grabbing popups, and convert them at a higher rate using data-driven strategies like personalized welcome flow messaging, Alia might be the tool you need.

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Book a demo today to see how the Alia team can help transform your email strategy.