Email + SMS for DTC

Make email print money.

We run email + SMS for 7–8 figure DTC brands. Strategy, creative, deliverability — built to move revenue on the P&L, not vanity metrics in a dashboard.

5.0 Trustpilot
Ambitious DTC operators
inbox · live work
Primary2
Promotions
Social
Tap a message to open the full email

You're in good company

SNOW
Small Pet Select
Slumber
Dadbod Supply Co
GSTQ
Total Man
Young Alpha
Stars & Honey
SNOW
Small Pet Select
Slumber
Dadbod Supply Co
GSTQ
Total Man
Young Alpha
Stars & Honey
The choice is clear

Numbers you can take to the P&L

Attributed revenue, real list scale, and ROI you can put in front of finance — not vanity open rates.

0+
Customers emailed
Across high-growth DTC brands
P&L · Cumulative unique recipients reached
$0+
Tracked email + SMS revenue
Attributed to owned channels
P&L · Gross attributed revenue
0x
Avg. program ROI
Return on program investment
P&L · Blended client average
0%
Avg. email revenue growth
Lift within first 90 days
P&L · vs. pre-engagement baseline
Interactive

What is email leaving on the table?

A rough gap check — not a forecast. Pick your category, set your numbers, see the gap to a healthy email mix.

Brand category
Current / mo
$72k
Target (~30%)
$120k
Estimated monthly gap · CPG
$48k/ mo

~$576k annualized if you close the gap to a healthy CPG email mix.

Reach out
What we run

Full-stack retention, zero fluff

Strategy, creative, ops, and reporting — one accountable team that owns outcomes on the channel.

Lifecycle email systems

Welcome series, post-purchase, replenishment, win-back, VIP — engineered as a revenue machine, not a content calendar.

SMS that respects the channel

High-intent, high-margin moments only. We protect your list so every send still feels like a privilege.

Deliverability ops

Inbox placement is a growth lever. Domain health, list hygiene, and send strategy that keep you out of spam.

Creative that converts

Design + copy built for mobile thumbs and brand equity — not another template farm.

Retention strategy

Segmentation, offers, and LTV windows mapped to how your customers actually buy.

Reporting you can take to finance

Clear attribution, month-over-month truth, and the next three experiments already queued.

The BACK framework

The profit is in the process

Build · Add · Convert · Keep — the operating system we install inside every brand partnership. A roadmap from foundation through lifetime value.

B
01

Build

Build the sender infrastructure & customer journey for the perfect revenue-generating base.

A
02

Add

Add new, high-quality subscribers to the list using pop-up testing & new list-building integrations.

C
03

Convert

Convert new subscribers and non-customers into first-time buyers to monetize your list.

K
04

Keep

Keep first-time buyers and repeat customers purchasing, to scale customer lifetime value.

Client signal

Partners, not another agency tab

We've been working with Anthony and the Transparent Digital team for over two years, and they've been an absolute game changer for us.

Small Pet Select
Client

Transparent Digital Agency has helped unlock efficiencies and growth through their expertise in email marketing.

Slumber partner
Agency partner

They're incredibly creative, strategic, and genuinely care about our brand's success which is extremely hard to come by.

Trustpilot review
Verified client

I've been working with Transparent for over a year. They completely revamped our email and increased KPIs across the board for us.

Apparel brand
Client
Doing $200k+/mo?

Want 15–50% email growth without another “strategy deck”?

Reach out and we'll filter for fit so both sides waste less time — budget, product, platform, and ambition all matter.