Small Pet Select
$7.5M email revenue in 16 months — with a partner, not a vendor
The goal
Small Pet Select needed a strategic retention partner to increase email revenue, improve retention, and extract more growth from an already strong list — without breaking deliverability or brand voice.
Working alongside their internal team, we turned email into a durable profit center: $7.5M total email revenue and $1.33M in net-new YoY growth.
BACK in action
Modernized design system and message timing for high-volume, inbox-safe sends.
Grew list health — not just list size — with automated purge systems for bots, spam traps, and unengaged addresses.
Rebuilt pre-purchase acquisition flows that lifted first-time customer revenue +29.4% YoY.
Subscription-specific flows raised take-rate, reduced churn, and compounded LTV — powering +30.4% subscription revenue YoY.
Email before & after
“They jumped in like true partners, not just another agency, and have played a huge role in building and elevating our email marketing strategy.”