Blog
Email Marketing·Nov 2, 2024·Transparent Digital
Klaviyo Email Automation: The 7 Flows Every Account Needs
If your Klaviyo account is missing any of these seven automations, you are leaving measurable profit on the table.
Flows before campaigns
Campaigns create spikes. Flows create baseline. Elite DTC brands treat flow revenue as non-negotiable infrastructure.
The seven
- Welcome — brand thesis + first purchase path
- Browse abandonment — intent without cart friction
- Cart abandonment — proof, urgency, objection handling
- Post-purchase — reduce refunds, drive second order
- Replenishment / next purchase — consumable timing
- Win-back — staged value before discounts
- Sunset — protect deliverability like a growth lever
How we implement them
We don’t install generic templates. We map each flow to your AOV, margin, replenishment cycle, and brand voice — then instrument reporting finance actually trusts.
Klaviyoflowsautomation
Ready to operationalize this?
If you're doing $200k+/mo and want email treated like a profit center, reach out — we'd love to see if we're a fit.